Sharing Stories Imaginatively & Creating Content in the Process
Introducing IdeaJam. This is the marriage of Dell’s Intel and Ashton Kutcher’s original content production company for social and digital media, television and film…Katalyst. This hybrid fit has...
View ArticleBusiness Pivots: What Will Your Business Be Making or Delivering in 5 Years?
A few months ago I started to follow Michael Lazerow, the founder of Buddymedia.com, after watching him in a BBC Interview with Mark Zuckerburg (founder of Facebook). In the field of work I am in, I do...
View ArticleAs Tender As Gorilla Glass – Social Communication
This is a subject that has been hanging at the back of my mind for the last two months. I thought about this metaphor on a journey back from a client one day...when my mind generally works back over...
View ArticleEnthusiasm – The Heartbeat to Social Media Implementation
Trying to achieve any kind of success in implementing a social media strategy without the element of enthusiasm is like trying to climb Everest in flipflops, shorts and small bottle of water. You will...
View ArticleHow to Speak to Your Facebook Audience
The social media platforms are all very different to each other and how you use them or communicate with your fans, readers, likers or followers is also different. Time and again this is an issue that...
View ArticleWhat is Blogging? Should You Be Doing It?
The short answer is YES. I have to say that for just about (99.9%) of the clients we work with - blogging is the centre point from which all their social media content spins. What is Blogging? The way...
View ArticleWho is Reading Your Blog Posts? | How to Measure Blog Readership
Do you sometimes feel like you are writing to a big black dark hole...and you never really know if there is someone on the other side? Writing blog posts can feel like this, however - there are some...
View ArticleImagination is More Important Than Knowledge | Engagement Principles
The brain is a live muscle that thrives on being flexed and pulsed in order to stay healthy and grow. What we tend to forget in our everyday lives is that it is not only what we know that defines...
View ArticleMy View on Twitter as a Social Media Platform
Twitter is a simple platform - compared to Facebook. In that respect – it is...what it is. Over time...the actual user experience on the platform has improved – although during the time that it wasn’t...
View ArticleMy View on Facebook as a Social Media Platform
The Facebook platform is very mature in development and is at the same time a dichotomy of constant change. Posts are weighed by viewing popularity - so you may not always see the updates as they are...
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